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Clear strategy
for hard decisions.

We help founders and leadership teams make the few decisions that shape the next five years, and then we stay to make sure they happen.

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17years advising mid-market firms
210+engagements completed
4senior partners on every project
91%of clients return within two years

Practices

Three things, done properly.

  1. Where to play and how to win. Market entry, pricing, portfolio decisions and growth plans grounded in numbers, not slides.

    • Market entry
    • Pricing
    • M&A screening
    • Board strategy days
  2. Make the business run the way the strategy needs it to: leaner processes, clearer roles and the metrics that matter.

    • Operating model
    • Cost transformation
    • KPI design
  3. Strategy fails in the hallway. We align leadership teams, design the change and coach the people carrying it.

    • Executive alignment
    • Change programmes
    • Founder succession

Our approach

Answers in weeks, not quarters.

1Week 1

Listen

Interviews across your leadership, customers and data.

2Weeks 2–3

Diagnose

We find the real problem, which is rarely the first one.

3Week 4

Decide

A clear recommendation, the trade-offs and a plan.

4Ongoing

Deliver

We stay alongside your team until results show.

Selected work

Decisions that moved the numbers.

Illustrative engagements for a fictional firm.

Regional retailer

Repriced 4,000 products without losing a customer.

+11%gross margin in two quarters

Logistics group

Rebuilt the operating model across six depots.

−18%cost per delivery

Family-owned manufacturer

Prepared a second-generation founder handover.

2×revenue in five years
Managing partner Eleanor Ashford in the office

From our managing partner

Most companies don't need more ideas. They need the courage to choose one, and the discipline to see it through.

— Eleanor Ashford, Managing Partner

Consultants working together in a bright meeting room

Insights

Thinking out loud.

Contact

Tell us about the decision in front of you.

A partner replies personally within one business day. Every conversation is confidential.

Design concept: nothing was sent. On a live website this message would reach a partner's inbox immediately.